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Framed Perspectives: Transforming a Parking Lot into a Grand Lobby

Visually framing in architecture refers to the intentional use of architectural elements to highlight, direct, or frame a particular view or aspect of the surrounding environment. This approach is often employed to create a connection between the interior space and the exterior environment, guiding the viewer's attention to a specific focal point, such as a landscape, cityscape, or natural feature.


In this project we converted a parking lot into a lobby for a premium apartment in Serpong, and renovated the crown of existing tower. By using Framed Perspectives, the idea of visual framing, we enhanced the expanded the exterior envelope to enhance the grand entrance.


Stay tuned to see final photographs of this architectural and interior project.


Exterior Lobby of Apartment Building in Serpong

Exterior Lobby of Apartment Building in Serpong

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